How To Boost Your Lash Business with Black Friday
The holiday season is fast approaching, and you know what that means—it's time to ramp up your marketing efforts and capitalise on the shopping frenzy of Black Friday. This is a golden opportunity to boost your clientele and make your lash extension business shine brighter than ever. So, grab your favourite festive latte and get ready to discover some winning strategies to make this holiday season the most prosperous one yet!
Offer Irresistible Black Friday Deals
Let's start with the big one—Black Friday. This shopping frenzy is all about scoring incredible deals, and is your ticket to attracting new clients and pampering your loyal ones. Consider offering special Black Friday deals like discounted full lash sets, free touch-ups with a full lash set purchase, or holiday-themed lash designs. Creating irresistible Black Friday offers will entice potential clients to book an appointment with you. Be sure to promote your deals well in advance to ensure they reach your target audience through your social media channels, website, and email newsletters.
Create Festive Lash Looks
'Tis the season to get creative with lash designs! The holidays are all about looking and feeling your best. So get into the holiday spirit and help your clients sparkle by showcasing your lash artistry with festive lash options like glitter lashes, or lash extensions in seasonal colours like red and green. Share these dazzling looks on your social media platforms to catch the eye of potential clients who are looking to add a touch of glam to their holiday style and why not encourage your existing clients to try something new?
Collaborate with Local Businesses
Collaborating with local businesses to cross-promote each other is a savvy move during the holiday season that creates mutually beneficial partnerships. Reach out to nearby salons, spas, or boutiques in your area and discuss the possibility of joint promotions. For example, you could offer a package deal where clients can get a lash extension set along with a holiday-themed manicure at a partner nail salon, or clients could enjoy a discount on lash extensions when they book a manicure at a partnering nail salon. Collaborations like these can expand your reach to help you introduce your lash services to a new audience and drive more traffic to your lash studio.
Utilise Social Media Marketing
Harness the power of social media to create a buzz around your Black Friday deals and holiday lash designs. Platforms like Instagram and Facebook allow you to target specific demographics, interests, and locations. Create captivating and eye-catching posts showcasing your Black Friday deals and festive lashes, scheduling them to post in the weeks leading up to the big day. Use popular holiday hashtags and encourage your followers to share their favourite holiday looks. Visual content is key here, so don't shy away from creating stunning images and videos to showcase your lash artistry. Encourage your followers to engage with your content, share their holiday looks, and tag your lash studio to increase your visibility and attract potential clients who are actively looking for beauty services. If you’d like to know more about how to take the perfect lash pics and create video content for your social media, then you can check out our blog post here to find out!
Send Out Email Newsletters
Email marketing is a tried-and-true method for reaching your existing clientele. Send out engaging and holiday-themed newsletters to your subscribers, highlighting your Black Friday deals and any other special offers you have in store. Include engaging visuals, testimonials from satisfied clients, and a compelling call to action that encourages recipients to book their appointments in advance to secure their spot before your schedule fills up. The subscribers to our newsletter are the first to know about our amazing sales and often receive exclusive content and other benefits as a reward for their ongoing loyalty.
Decorate Your Beauty Room
Transform your beauty room into a cosy winter wonderland to create an inviting atmosphere. Hang up festive holiday decorations, play holiday tunes, and consider offering warm drinks like hot chocolate or peppermint tea to your clients before their lash extension appointments. A beautifully decorated beauty room not only enhances your client’s experience but also encourages your clients to share their festive experience on social media, further promoting your lash business.
The holiday season, especially the Black Friday sales, provides an excellent opportunity for Lash Technicians to boost their clientele and revenue. You can make this season the most wonderful time of the year for your lash extension business. So, get ready to deck those lashes, radiate holiday cheer, and watch your business shine like a star on top of the tree. Happy lashing, and may your holiday season be filled with lashings of success!
Don’t forget to tag us on our Instagram page so we can see your gorgeously festive lash creations, we LOVE to see them!