Marketing Tips and Tricks for Lash or Brow Technicians
We have all been there - setting up your own salon is exciting and daunting all at the same time! Once you have set up your salon, you then have to think of the best way to market your salon to make YOU stand out from your competitors.
CEO and founder of London Lash, Hanna Putjato, shares her Top 5 Salon Marketing Tips below!
Think of which treatment is your favourite. Consider what brings you the most profit and which you’d like to concentrate on. Try to narrow down to a couple of particular treatments/lash looks, rather than offering so many it becomes overwhelming for you and your clients. You may be a budding Lash Tech or interested in eyebrows, maybe you've qualified in both. Find your niche and fill it with classic, never out of style treatments but always look out for current trends and what's next in the industry, from looks to tools, the beauty world is ever evolving.
Imagine the clients who are potentially interested in your favourite treatment(s). How old are they? What’s their job? What’s their family situation? Where do they live? Use this information when you start creating content, as with these factors you can appeal to them directly! Make sure you understand your target audience, especially is using social media and other tools to reach out to potential customers.
Think of how this client will be looking for a beauty salon/beautician - Google search, Instagram hashtags, Facebook pages, etc. - now make yourself present there! Registering on Google comes with perks, not only can local customers find you, but they can leave you reviews which will increase your chances to be discovered by others in search of your treatments. Being present on social media is important so make sure to allocate time out of your busy week to update your socials, answer and questions and book in potential clients.
Think of your presence on these platforms. Do you have a Google business presence? Do you have an Instagram account? Do you have a Facebook page? Does your business require all? Think about how your information is displayed - is it clear and concise? Does it look good and showcase your skills as a Lash or Brow Technician and business owner? Perhaps having an FAQ section would be helpful to save you time from answering consistently asked questions. Presenting yourself professionally online is just as important as real life.
Look at your website/page/account through the eyes of your client. Does the information you provide appeal to you? Are you interested in your own posts? Does your branding speak to who you are and show off your unique image? If it helps, show your website and/or social media accounts to give you feedback as an 'outsider'. Take on board any feedback from your customers, ask for any advice on how to make your page more user friendly or informational.
EXAMPLE: your signature treatment is the Natural Classic lash set. Let’s imagine that the ideal client will be a 50 year old woman, who lives in central London and has a coaching/mentoring business. She has a good level of income AND she is flexible with her time - so she can come to your appointments at ANY time. She’d never miss her appointments and always gives you tips.
She is your PERFECT client
Where do you think she’d look for eyelash extensions treatment? Most probably she’ll search on Google and she’ll definitely check your reviews. More likely, she won’t use Instagram or Facebook to look for lash salons, but she might check your Facebook page for reviews and pictures of the lash sets you've been posting.
Your primary goal is to ensure that you have:
✅ presence on the platforms where she might be searching for you (website, google page, and Facebook)
✅ information which will potentially turn her into a customer - professional photos of the salon, before and after treatment photos, detailed and structured treatment/payment/booking description and of course positive reviews!
✅ You might also consider a Natural Set promotion for first-time clients - it will help you to build your ideal clientele much faster!
For more tips and tricks follow us on Instagram @london_lash_pro