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As we navigate the ever-evolving beauty landscape, reflecting on the lash trends that defined the past year helps us predict the future of the industry. From the viral "Clean Girl" aesthetics to the resurgence of bold, theatrical eyes, we've seen a massive shift in what clients are requesting in 2023. Whether your clients are looking for high-octane drama or subtle sophistication, staying ahead of these trends is the key to a fully booked lash room. Let’s dive into the trending lash looks that are dominating social media and salons right now!
Manga Lashes—inspired by Japanese animation—remain one of the highest-volume search terms in the lash world. This trend is all about creating a "doll-eye" effect with dramatic, distinct lash spikes that stand out against a shorter base. Unlike traditional volume sets, Manga lashes use strategic spacing to create a mesmerising, wide-eyed look. To master this trend for your clients, focus on using varying lengths and premade spikes to achieve that signature "staccato" finish.
For clients who prefer ethereal elegance over heavy volume, Angel Lashes are the go-to choice this year. This style embodies grace and gentleness, offering a soft, fluttery appearance that enhances natural beauty without looking "done." As a sophisticated version of wispy Hybrid Lashes, the secret lies in using ultra-lightweight lash fans and spikes to create a sweeping, angelic curve. This trend is perfect for clients with a minimalist style who want a "your lashes but better" result.

The Wet Look Lash trend has exploded in 2023, bridges the gap between Classic and Volume sets. By using closed fans, technicians can create a glossy, textured effect that mimics the way lashes look when you've just stepped out of the shower. This style is incredibly popular because it looks thicker than classics but more natural than traditional Russian volume. It provides a spiked, textured finish that is highly photogenic and suits almost every eye shape, making it a staple in any modern Lash Tech’s portfolio.

The "Siren Eye" makeup trend has officially transitioned into lash extensions. Using L or M-curl lashes on the outer corners, Fox Eye Extensions create an elongated, lifted effect that mimics the look of a winged eyeliner. This trend is particularly high-traffic on TikTok and Instagram, as it provides a non-surgical "lift" to the eye. For technicians, mastering the transition between curls is vital to ensuring the "wing" looks seamless rather than droopy.

While black lashes remain the standard, 2023 is seeing a massive surge in Brown and Coloured Lashes. "Espresso" and "Deep Mocha" tones are being used to create softer, more "demure" looks for fair-haired clients. Meanwhile, subtle pops of blue, purple, or even "mermaid" ombre tips are being used to accentuate natural eye colours. Adding a few coloured spikes to a neutral set is an easy way to up-sell your services and stay on-trend.

The "Quiet Luxury" trend has made Brown Lash Extensions a top-ranking search query for 2023. Clients are moving away from the harshness of jet black in favour of softer, chocolatey tones that provide volume without the weight. This is especially popular for older clients or those with a "minimalist" lifestyle. Offering different shades of brown allows you to provide a truly bespoke service that complements your client's unique skin tone and hair colour.
As we look toward 2024, the industry is moving toward "Health-Centred Styling"—treatments that prioritises the longevity of the natural lash while still providing aesthetic impact. Whether it's through the use of Lash Fillers or lighter-weight extensions, the goal is sustainable beauty. By staying educated on these top trends and mastering the latest mapping techniques, you’ll ensure your lash business remains at the forefront of the industry for years to come!
Here's to another year of fabulous lashes and an even more fabulous 2024!
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