We Are London Lash: Built by Lash Artists, For Lash Artists 

At London Lash, lashes aren’t just our job—they’re our passion, our purpose, and quite honestly, our obsession. We eat, sleep, and breathe lashes because we know how much they mean to you. Why? Because we’ve been exactly where you are.

We were created by lash technicians, for lash technicians. And that foundation has shaped everything we do—from product innovation to education and global community-building. We’re not just a brand—we’re a family, and we welcome every artist, student, customer, client, and partner with open arms (and fabulous lashes!).

London by Name, London by Nature 🇬🇧

We carry London in our name—and in our spirit. Bold, innovative, trend-setting. Just like our hometown, we thrive on diversity, creativity, and the belief that beauty professionals deserve excellence.

Whether you're just starting out or you're a seasoned lash artist, our mission remains the same: to care, inspire, and support at every stage of your journey.

Our Story: Where It All Began

It all started back in 2014, when our founder and CEO, Hanna Putjato, was busy lashing clients and sharing her work on social media. The buzz around Russian Volume lashes was growing fast, and lash technicians began reaching out to Hanna, eager to learn.

When traditional beauty training academies turned her away, she decided to launch her own Beauty Guild-accredited lash courses—and just like that, London Lash was born (well, almost).

The Risk That Changed Everything

Hanna quickly realised that her students were struggling to find quality products at reasonable prices. Back then, starter kits were costly and options were limited. So, she took a huge leap—borrowing £8,000 to source her own lash supplies.

She packed orders by hand, taught courses, lashed clients, and built a website—all on her own. Soon, it was time to hire help. With four lash techs by her side, her home-based business, originally called Lady Lash, evolved into the brand you now know and love: London Lash.

From London to the World 🌍

As our community grew, so did our impact. Hanna was soon invited to speak and judge at lash competitions around the world, leading her to create our very own international event—Lash Battle London. Each year, we welcome lash artists from 20+ European countries to compete, connect, and celebrate the craft.

Where We Are Today

What began as a one-woman show is now a global lash movement. Today, London Lash is home to 40+ team members and over 50 international partners, with a presence in more than 100 countries. But we’ve never forgotten our roots.

We’re still the brand that cares. We’re still the team that listens. And we’re still the family that believes every lash artist—no matter where they are in their journey—deserves the tools, training, and support to thrive.

What Makes Us Different

💗 We’re lash artists too – We know the struggles because we’ve lived them
📦 We create products with purpose – High-performance, professional-grade tools tested by real technicians
🌍 We’re a global family – Inclusive, welcoming, and here to cheer you on
📚 We’re educators at heart – Sharing knowledge is in our DNA

Let’s Grow Together

At London Lash, we’ll never stop pushing boundaries, launching new innovations, and expanding our community. Whether you’re placing your first order, enrolling in your first course, or partnering with us internationally—we’re here to support you every step of the way.

Welcome to the London Lash family. You belong here. 💖