The Untold Truths of Black Friday: Debunking Popular Myths

We get a little bit excited about Black Friday weekend every year. There’s an undeniable buzz surrounding this huge sale period, and it’s easy to get swept up in the excitement. But what actually is Black Friday, and where did it come from?

Black Friday History: Myths and Facts

There are several myths surrounding the origins of Black Friday. One of the most famous, and arguably most dramatic, suggests that two stock market financiers once attempted to monopolise the gold market by buying up as much gold in America as possible. When their plan unravelled the day after Thanksgiving, shops that had been operating “in the red” (at a financial loss) were suddenly able to record their takings “in the black” — meaning at a profit.

While this makes for a good story, it isn’t quite true.

Where Did Black Friday Really Originate?

In reality, the term Black Friday originated in Philadelphia and had far less to do with profits and far more to do with chaos. Each year, massive crowds descended on the city ahead of the annual Army vs Navy football game held on the Saturday after Thanksgiving. The crowds caused traffic congestion, disorder, and major headaches for local police — who coined the term “Black Friday” to describe the situation.

The term didn’t gain widespread popularity across the United States until years later and took even longer to make its way to the UK and beyond. Today, with the rise of online shopping, Black Friday has evolved into a full-scale retail event, followed closely by Cyber Monday — first introduced in 2005 — turning a single day into a four-day shopping weekend packed with discounts.

As fascinating as the darker history of Black Friday may be, we know what you really want to know is how it affects you and your orders. Based on the past four years of London Lash Black Friday sales, we’ve put together this handy FAQ to help you shop smart.

Black Friday FAQs

What is the DOP of London Lash glue and its shelf life?

The shelf life of unopened London Lash adhesives is 6 months from the date of production. We receive fresh deliveries specifically for Black Friday, so all lash glues available during the sale will be well within date.

To keep your lash glue performing at its best:

• Store it in an airtight container

• Keep it away from direct sunlight

• Avoid exposure to high temperatures

We recommend only purchasing what you’ll realistically use within 4 months, just to be safe.

Why shouldn’t I stock up on lash glue?

Lash glue is a perishable product. Like food or cosmetics, it has a shelf life and a best-before date. While a bargain can be tempting, lash retention equals client retention, and fresh glue is essential for consistently great results.

Once opened, eyelash extension glue typically lasts up to 2 months. To track this easily, write the opening date on a small piece of tape and attach it to the bottom of the bottle.

For optimal freshness, we recommend replacing your glue every 4 weeks, though it remains usable for up to 8 weeks if stored correctly and maintained carefully. Always keep the nozzle clean to protect the glue inside.

How fast can I get my Black Friday delivery?

Delivery times depend on your location and chosen shipping method. Most regions offer Standard and Express delivery at checkout. Express delivery costs a little more but is ideal if you’re running low on stock and have clients booked in.

Always check the Shipping Info page on your local London Lash website for:

• Delivery options

• Cut-off times for same-day dispatch

Remember that most couriers operate Monday to Friday, and during peak periods like Black Friday, Cyber Monday, and Christmas, delays are possible.

How can you offer such big Black Friday discounts?

Our pricing strategy during major sales is guided by two key goals:

1. Creating an accessible entry point for new customers

2. Rewarding our loyal, long-standing customers

These discounts benefit you by:

• Increasing profitability per lash set

• Reducing the need for frequent reorders

• Allowing you to offer client promotions without sacrificing margins

While cheaper lash supplies can be found on platforms like Amazon or eBay, they don’t undergo the same rigorous quality control, regulation, or safety testing. London Lash products are fresh, regulated, and backed by customer support — something unregulated products simply can’t guarantee.

Every product (except tweezers) is ordered fresh monthly to ensure maximum quality and performance.

I’m a New Lash Tech — What Should I Order?

First of all — congratulations on passing your Classic Lash training! We’re honoured to be your chosen lash supplier as you begin your career.

Glue

Beginner-friendly glues such as Lady Bond or Satin Bond offer slower drying times, giving you more control while isolating and placing lashes.

To choose the right glue, consider:

• Room temperature

• Room humidity

• Your placement speed

A hygrometer is an essential tool to help monitor these conditions. We also recommend an Airtight Glue Container and a Mini Cooli Fan to reduce fumes after treatments.

Pretreatment Products

Proper pretreatment is critical for lash retention. While beginners may skip advanced steps like Booster, we strongly recommend:

• Foaming Lash Shampoo

• Cleanser

• Primer

Correct pretreatment is one of the biggest contributors to long-lasting results and happy clients.

Lashes

Our best-selling Classic lash thicknesses are 0.12 and 0.15.

• Mayfair lashes: dark, shiny, bold

• Chelsea lashes: natural, semi-matte

Popular curls include C, CC, and D, which suit most clients. Mixed trays are perfect for beginners who want flexibility.

Tweezers

Tweezer choice is personal. Straight, angled, or curved tweezers all work well — having a spare pair is always a good idea.

Eyepatches and Tape

Eyepatches offer comfort, while foam tape allows custom placement. 3M Micropore Tape is ideal for lifting lids and securing patches during treatments.

Is there a limit to how many products I can buy?

Yes — most products have a purchase limit of around 10 units. This ensures product freshness and fair access for all customers.

If you’re purchasing for a busy salon and need more, contact our Customer Service team at info@londonlashpro.com with your salon details.

Can I use a discount code on top of Black Friday deals?

Discount codes cannot be used alongside sale prices. All codes are disabled during the Black Friday period and can be used again once products return to full RRP.

I made a mistake on my order — what should I do?

Orders move quickly to our warehouse, so amendments aren’t always possible. Contact our Customer Care team via Live Chat as soon as possible to request a cancellation and reorder.

Can I return unwanted items?

Yes. Unused items in original packaging can be returned within 14 days of delivery. Contact info@londonlashpro.com for return instructions. Faulty items should be reported within 5 days of receipt.

How long will the Black Friday sale last?

We can’t share all the details just yet — but we can say this will be our biggest Black Friday sale yet. Our advice? Don’t wait too long.