We have all been there - setting up your own salon is exciting and daunting all at the same time!
Once you have set up your salon, you then have to think of the best way to market your salon to make YOU stand out from your competitors.
CEO and founder of London Lash, Hanna Putjato, shares her Top 5 Salon Marketing Tips below!
Think of which treatment is your favourite. Consider what brings you the most profit and which you’d like to concentrate on. Try to narrow down to a couple of particular treatments/lash looks, rather than offering so many it becomes overwhelming for you and your clients!
Imagine the client who will potentially be interested in your favourite treatment(s). How old are they? What’s their job? What’s their family situation? Where do they live? Use this information when you start creating content, as with these factors you can appeal to them directly!
Think of how this client will be looking for a beauty salon/beautician - Google search, Instagram hashtags, Facebook pages, etc. - now make yourself present there!
Think of your presence on these platforms. Do you have a Google business presence? Do you have an Instagram account? Do you have a Facebook page? Think about how your information is displayed - is it clear and concise? Does it look good and showcase your skills as a lash technician and business owner?
Look at your website/page/account through the eyes of your client. Does the information you provide appeal to you? Are you interested in your own posts? If it helps, show your website and/or social media accounts to give you feedback as an 'outsider'
EXAMPLE: your signature treatment is the Natural Classic lash set. Let’s imagine that the ideal client will be a 50 year old woman, who lives in central London and has a self-employment coaching/mentoring business. She has a good level of income AND she is flexible with her time - so she can come to your appointments at ANY time. She’d never miss her appointments and always gives you tips.
She is your PERFECT client
Where do you think she’d look for eyelash extensions treatment? Most probably she’ll search on Google and she’ll definitely check your reviews. More likely, she won’t use Instagram or Facebook to look for lash salons, but she might check your Facebook page for reviews and pictures of the lash sets you've been posting.
Your primary goal is to ensure that you have:
✅ presence on the platforms where she might be searching for you (website, google page, and Facebook)
✅ information which will potentially turn her into a customer - professional photos of the salon, before and after treatment photos, detailed and structured treatment/payment/booking description and of course positive reviews!
✅ You might also consider a Natural Set promotion for first-time clients - it will help you to build your ideal clientele much faster!
For more tips and tricks follow us on Instagram @london_lash_pro