How To Stay Ahead Of Eyelash Extension Trends
The beauty industry is constantly changing and evolving, with new lashing techniques being discovered, revolutionary eyelash extensions being created, and new lash trends emerging left and right! So it’s important as a successful Lash Tech for you to do what you can to stay up to date with the latest trends. We know when you’ve been a Lash Tech for many years that it’s really easy to fall into a routine of only creating the type of lash sets you’re used to and sticking to what you’re comfortable with. However, you’ll be missing out on so many opportunities to create beautiful lashes for those clients who request a trending lash extension set like Manga Eyelash Extensions, or a vibrant set of colourful lashes that are perfect for summer. As a Lash Tech, we know that you want to be able to provide the best treatments for your clients, and learning how to stay ahead of lash trends is a great way to do so!
Social Media is Your Best Friend!
Social media channels such as Instagram and TikTok are the perfect platforms to use for researching what type of lash sets and techniques are really popular, and currently trending. With Instagram you can follow influencers and trendsetters within the beauty industry and keep tabs on what popular hashtags are trending. If you’re seeing more and more posts about a specific style or technique cropping up, then do some more research about it, and see if it’s worthwhile for you to invest your time and supplies in creating these types of lash sets for your own clients.
More recently however, TikTok seems to be the go to platform for people to post creative content, express themselves freely, and spot current trends. TikTok users have been using the app to share their lash extensions and experiences since 2017. It has become the epicentre for beauty and fashion inspiration, especially when it comes to lashes and top tips. Whether you’re looking for lash hacks, tutorials, product reviews or styling tips, TikTok is definitely the place to be!
Use Google Trends
Google Trends is a handy online tool that can help you to measure the level of interest people have had in a specific topic over a period of time. It’s also a great tool for being able to identify any newly trending topics. If you enter a search term such as ‘hybrid lashes’, you'll be able to see how popular that search term is over time. This will also give you some insight into whether a specific trend has reached its peak, or just begun.
You can also use the ‘Related Queries’ section underneath to find other trends and terms that are related to the term you searched originally. Another feature of Google Trends you can utilise is the location settings. Here, you’ll not only be able to see how your search is trending in your own region, but you can also see what is trending in other places, as many trends can start or peak somewhere else first, helping you to stay ahead of the curve.
Research Your Competitors
Keeping an eye on what your competitors are doing is another great way to help you stay on trend. Find some of your competitors that have a similar business and level of growth as your own, and bookmark their websites and social media accounts. This way you can check back in with them periodically to see what services they are offering and anything else that is unique, to give you ideas for what you could be doing for your own business. You can also use the measures of interactions such as liking and commenting on posts, to gauge how popular it is and whether or not this is something you should consider offering for your own clients.
Lash Extension Courses
Eyelash extension training courses aren’t just for beginner Lash Techs. In order for you to continue to be a successful Lash Technician, your lash learning journey should continue for the entirety of your career.
As we’ve mentioned before, the beauty industry is ever changing, and as innovative lash techniques and lash extensions continue to emerge, this means that you too should ensure that you continue your learning. If you’ve only previously trained in Classic lash extensions, then why not branch out and learn how to create a beautiful Volume lash set with a Russian Volume lashes course?
Dramatic and bold lash extensions have become a popular look for those who want to stand out from the crowd and make a statement, so embarking on a Russian Volume lash course will set you up perfectly with all the training and knowledge you’ll need for taking the next step in the treatments you offer.
Broadening your services will give your clients more choice when it comes to how they want their lashes done, and with the training you have already undertaken, you’ll be ready to create whatever bespoke set of lash extensions will best suit your clients.
You may be thinking that taking more training courses will be time consuming and take away opportunities you would otherwise have available for performing treatments on your paying clients. However, lash extension courses actually happen to be a lot more concise and brief than you may think! For most lash courses, it’s likely that the training for them will take place over 1-2 days. This in turn means that you get qualified faster, will have honed your newly learnt skills quicker, and you can start offering a wider variety of treatments to your clients sooner, thus making back that money you thought you might be missing out on faster than you expected!
Something else to consider if you’re already well-versed in Classic lash extensions and Volume lash sets are one-to-one mentoring sessions – in these, you can cover any topics you want to with a Master Trainer, including how to map and style those trending lash sets that are all over your social media feeds!
Having a Full Supply of Lash Extensions
Making sure that you have a full supply of lash extensions in different lengths, thicknesses, curls and even colours available to your customers, is one the most, if not THE most important way you can help yourself stay ahead of any trends that come your way. If you stay well-stocked, then you won’t be caught out when your client comes in requesting the newest lash trend they’ve seen on TikTok!
One of the best ways for you to increase your eyelash extension supply without breaking the bank is by taking advantage of sales and discounts to stock up on your lashes. These sales and discounts will help you save money while you expand your lash collections and horizons!
Whether you’re an experienced Lash Tech who’s been in the industry for years and want to stay up to date, or a beginner who wants to start off on the right foot, we hope you found our top tips for staying ahead of lash extension trends useful!
