How to Maintain a Client Base During a Cost of Living Crisis

Let's face it, a cost of living crisis isn't exactly a winner for beauty business owners, but how can we fill our appointment books, and get our clients back on that lash bed? 

 

Well, first and foremost, you might have noticed that we have our Easter Sale coming up so that you can get stocked up at a reduced price! This might help with our first tip...

Save Them Money

Your clients are probably counting the pennies a little bit more closely than usual at the moment, so convincing them to pay for Russian lashes might be a bit on the tricky side. Rest assured, once they've had one set, they'll never look back. We all know lash extensions are addictive!

Try having a special offer on for newbies and for your regulars alike just to get them back to you - everyone loves a good deal! This could be a discount on a full/infill, or even something as simple as a complimentary lip mask treatment - it doesn't have to be big to feel special.

Save Your Time

We never recommend to rush your treatments, however there are tricks that allow you to be more efficient with your time. After all, the more time you have, the more clients you can book in.

Use their natural lash layers to your advantage. As we know that our lashes grow in more than one layer. Working with the layers can really make a lash look fuller and fluffier, which is something you can use to your advantage! By covering 100% of the bottom layer, 75% of the middle layer and 50% of the top layer of lashes, you’re giving a very full look when the eyes are opened, and saving yourself a fair amount of time! It’s a bit cheeky, but it keeps your clients happy. 

To save even MORE time, try the tape method!

Easy Fan Lashes

In the early years of the lash industry, easy fan lashes were heavy, clunky, icky things that we all shunned... but this is no longer the case. 

Easy fan lashes are the go-to lashes for those clients who favour a wispy lash look over a super neat top line. Create an effortless Kim K style in as little as 90 minutes, and your client will walk away with the fullest, fluffiest, most fluttery lashes they could have imagined. 

Being able to create a super full look in 1.5 hours means that you can keep to your schedule and make all of your clients very, very happy! 

 

Sign up to our newsletter to be the first to know when the Easter Sale goes live! Don't forget to tag us in your IG stories so we can see what you picked up, and all of those beautiful lash sets you'll be creating!