You've Heard of Black Friday... But What Is FAKE Friday?

By now, we’ve all heard of Black Friday, right? But what on Earth is Fake Friday? Put very simply, Fake Friday is a new(ish) way that stores try to get ahead of Black Friday sales, giving you even more of a chance to shop for your favourite items for less, and snag some new things you haven’t been able to try before. While early Black Friday/Cyber Monday sales are nothing new - 2022 is our third consecutive year of giving you 10 days of Black Friday Lash Extensions sales - the term ‘Fake Friday’ seems to have surfaced very recently! We’re sure you have some questions, so here we are to answer them!

Question 1 - Are Fake Friday Prices Different to Black Friday Prices?

We can’t speak for every brand, and we also don’t want to give too much away, but there does seem to be a little trend where over Black Friday weekend deals get ever-so-slightly sweeter. While we do suggest having a look over Black Friday/Cyber Monday weekend to see what kinds of deals you can get on your lash extensions supplies, we highly recommend getting everything you absolutely cannot do without early on to ensure that it doesn’t sell out! 

Question 2 - Wait, What is Black Friday?

Black Friday was a term coined in the 60s in America when shoppers would shop the sales the first Friday after Thanksgiving - it wasn’t a complimentary term at the time (and honestly isn’t much better to this day) but it caught on, basically going viral, and is now ‘celebrated’ worldwide by all sorts of companies. In the 2010s as internet shopping was taking off, Cyber Monday was introduced, and it became a 4 day weekend event rather than just being one day - now though, we are seeing more and more companies engaging in Fake Friday as well, so it seems like we may be treated to Black Friday prices for longer and longer as time goes on. We have a longer blog post about the origins of BFCM (as well as some FAQs put together by our Customer Service team) if you’re interested in the history of it, including some misconceptions about the origins of the name!

Question 3 - What Are Some Products I NEED To Try?

With discounts up to 70% in the London Lash Black Friday sale, we fully understand if you feel a little bit overwhelmed by everything on offer! In short, we highly recommend that you:

  • Try a new lash glue. If you haven’t used our glues before we highly recommend taking our short glue quiz to make sure you’re getting the best glue for you. Buying the cheapest glue is all so well and good, but it can be super costly in refunded lash sets or in fixes because the glue wasn’t right for you, and the retention was awful as a result.
  • Pick up some high-quality pretreatment products. We highly recommend the 5-step routine for the absolute best retention but we do appreciate that it’s a big outlay if you’re not dead certain it’s the best thing for you and your clients. Once you try it, you’ll be HOOKED - take advantage now while it’s cheaper!
  • Pick up some spare tweezers. There are few things more stressful than dropping your lash tweezers, so we always advocate for having some spare pairs ready to go, should the inevitable happen (it’s always when you’ve got bookings back to back, isn’t it?) For more info about why you should get your lash tweezers form us, check out this blog post where we go into details about our quality control systems!
  • Treat yourself! Why not take this opportunity to grab a few things you’ve been on the fence about? Not sure you’ll love premade fans? Try them! Always fancied the idea of coloured lashes but weren’t 100% sure? Get some! You’ll be surprised which of your clients is the brave one willing to give coloured lashes a go if they know you have some! 

All in all, Fake Friday is a cute way to extend the fun of Black Friday sales - they do brands a favour by getting our name out there to more customers who might have been on the fence about us, and it does lash techs all over the world a favour in allowing them to get all stocked up on products just before the busy party season!