5 Key Marketing Strategies You Need For Your Eyelash Extension Business

As if being a busy Lash Tech wasn't time consuming enough, you also need to think about marketing your lash business, managing your finances, gaining new clients - the list goes on! But, don't worry! We've taken care of the marketing side for you. Here's a full breakdown of 5 monthly marketing tasks you should be doing...

1. Setting Business Goals 

You have to know where you are going before you get there! At the beginning of each month, think about what you want to achieve for your business. Try to be as specific as possible; for example, if you want to gain new clients, specify how many new clients you would like to gain. Once you have your goals for the month, try to focus on 1 – 2 main ones. If your marketing efforts are focused on specific objectives, this will help you to stay on track and plan out exactly how you want to achieve them. 

Lash Technician setting goals for their eyelash business

2. Optimising Your Social Media

The impact of social media on a business is INSANE. You simply cannot ignore it. It has to be incorporated into your monthly marketing plan for your lash business. If you are consistent and invest some time into building your social accounts you WILL gain more clients. We'd recommend posting once a day on your business Instagram account and spending 60 mins a day interacting with your other social media accounts.

Linking all of your social media accounts together is also a must. Remember, not all of your clients have may Instagram or TikTok; each social media platform targets a variety of demographics and if you want to attract as many clients to your business as possible, focusing on a variety of platforms is the way forward! 

London Lash Top Tip: Having a content calendar for your social media will make it a whole lot easier for you to plan out and schedule your content!

Lash Technician taking a picture of eyelash extensions for their social media

3. Advertising Your Lash Business 

You don't have to be a digital marketing expert to advertise online. In fact, the majority of Lash Techs don’t run online adverts because they think it's more complicated than it actually is! So why not get an edge over your competitors and run one for your lash business? Simply boost one of your Facebook/Instagram posts with a budget of £2 a day. Say your ad can reach up to 5,000 new people. That's 5,000 new potential clients! Even if one person books in with you, your ad has been paid for AND some more on top. Plus, they may even become a lifelong loyal client

Lash Technician advertising their eyelash extension business online
4. Promoting Your Lash Business

Seems obvious, right? However, promotion is all about balance. You don't want to use your social media to promote, promote, promote as this will appear too salesey and could put off potential clients. You also don't want to do zero promotion. If you are stuck, simply follow the 80/20 rule, 80% of the time you post valuable, engaging content for your followers and 20% of the time you promote your business. It is really that simple! 

Lash Technician posting lash pictures on Instagram

5. Reviewing Your Business Goals

At the end of each month review your business goals. What went well? What could you have done better? Are there any other goals you need to focus on? When you know what works, you can then continue incorporating that into your monthly marketing strategy for your lash business.

Lash Technician setting new goals for their eyelash extension business

Mastering the art of marketing your eyelash extension services can significantly elevate your business and expand your client base. Implementing these essential tips will not only help you attract more clients but also enhance their experience and keep them coming back for more. Every step you take builds your brand’s presence and reputation. So, make use of these top marketing tips, engage with your audience, and watch your lash business flourish!