Top Tips For Lash Techs On How To Prepare For The Valentine’s Day Rush
Love is in the air, and Valentine's Day is just around the corner. As a Lash Tech, you have a fantastic opportunity to help your clients look and feel their best for this special occasion. Whether they're planning a romantic dinner with their special someone or simply want to treat themselves, there are several ways you can prepare for Valentine's Day to make it extra memorable for your clients, as well as a profitable occasion for your lash business. So here are our top tips and some fun and creative ways to help you prepare for this love-filled holiday.
Offer Special Deals and Promotions
To kickstart your Valentine's Day preparations, consider offering special deals and promotions for your lash services. You could offer discounts on eyelash extensions like Classic lashes and Russian Volume lashes, or lash lifts. Create appealing packages by bundling additional beauty treatments like brow lamination with brow shaping or brow waxing with brow henna. You could even have complimentary add-ons like lash tints or soothing eye masks that can entice both loyal and potential clients. The key is to make your clients feel pampered and valued while ensuring your offerings remain affordable. Don't forget to highlight these offers on your social media, website, and email newsletters to ensure your clients are aware of them and create a buzz that can draw new clients in.
Stock Up on Valentine’s Themed Eyelash Extensions
To add a touch of Valentine's Day spirit, make sure you have a good supply of pink, red, and white-coloured eyelash extensions in your lash extension kit. These colours can add a touch of romance to any lash style and are perfect for achieving either subtle or bold lash looks that align with the holiday theme. Having lash extensions in a variety of shades, lengths, and styles on hand will give your clients plenty of options to choose from for their perfect lash look.
Advertise Valentine's Themed Lash Looks
Capture your clients' hearts by getting creative with your lash artistry and showcasing unique Valentine's-themed eyelash extension looks. Think about incorporating the coloured eyelash extensions we mentioned above as wispy lash spikes in a gorgeous set of Manga lashes for your bolder clients, or, for your clients who desire a more subtle enhancement with a wink to this romantic holiday, why not create some red glitter lashes and place a few at the outer corners of a set of Cat Eye lashes for a sultry look? Promote these lash looks on your social media, website, and in your beauty room to inspire your clients and get them excited about trying something new!
Gift Cards & Gift Certificates for Your Lash Services
Gift cards or gift certificates are a perfect Valentine's Day gift idea for partners who want to pamper their loved ones, and they can be a great source of revenue for your lash business. You could create special, limited-edition Valentine’s-themed gift cards that can be purchased as a present for their lash-loving partners. Make sure these gift cards are prominently displayed in your beauty room and available for online purchase.
Gift Ideas for Lash Lovers
In addition to gift cards, consider stocking some lash-related accessories or products in your beauty room that lash lovers might appreciate. These additional retail items can also help boost your sales during the Winter season. Here are some ideas:
Lash Serum: Offer high-quality lash serums that can help your clients' lashes grow longer and healthier.
Lash Aftercare Products: Stock products like lash brushes, mascara wands, and lash shampoo that clients can use to care for their lash extensions to maintain them and keep them looking their best.
Eyelash Extension Safe Makeup: Recommend makeup products that are safe for lash extensions, such as mascara and eyeliners.
Cute Lash-themed Accessories: Like a tumbler or even silk pillowcases to help maintain their eyelash extensions.
Decorate Your Beauty Room
Set the Valentine's Day mood by decorating your lash space with romantic accents such as heart-shaped balloons, banners, bunting, or any other salon decor that you feel fits the theme. When clients walk into your beautifully decorated beauty room, they'll instantly feel the love.
Run Social Media Campaigns
Use the power of social media to engage with your clients leading up to Valentine's Day. Run contests, ask for Valentine's Day-themed lash ideas, and encourage your clients to share their post-lash selfies with a hashtag like #ValentineLashes. You could even encourage your clients to tag their loved ones in your posts as a hint for the perfect Valentine’s Day gift. This not only boosts your online presence but also creates a sense of community among your clients.
Personalised Experience
For the Lash Techs who want to go the extra mile for their clients and provide them with an even more personalised experience, you could gift your clients with a cute thank you note in the style of a Valentine’s Day card to show your appreciation, offer them a complimentary beverage, or even have a small treat station with chocolates and sweets. Small touches like these go a long way in making your clients feel special.
Valentine's Day is the perfect opportunity for Lash Techs to demonstrate their creativity, boost their lash business, and show their clients some love. By following these top tips, you'll be well-prepared to make this Valentine's Day a memorable one for your clients. So, get ready to spread the love, one lash at a time!
We’d love to see the gorgeous lash looks you create for your clients this Valentine’s Day, so don’t forget to tag us on Instagram so we can admire them!
