In an industry that is growing at such a fast pace; it is important to stay up to date with your online marketing!
Whether you are just beginning your career as a Lash technician and do not know where to start, or an established technician unsure of how to increase your online visibility we have put together a series of tips to help you on your way!
Creating a Website
Having a website is essential. Without a website, your online presence is pretty much non-existent. To create a website, you do not need knowledge of coding or a degree in computer programming! You can simply create a website design for free on sites likeWix&Weebly.
When creating your website think about your client’s journey. You do not want to overcomplicate your site. A simple website template that allows you to have a main page and photo gallery is PERFECT!
So, how do you create the photographs to include in your website gallery?
*SPOILER ALERT* you do not need to hire a professional photographer and organise a full on a photoshoot!
Simply organise a day where you invite round a beautiful client or friend and take photographs on your phone. All you need to do is ensure is that you have fabulous lighting!
We recommend using aGlamcoror Ring Light. The addition of aClip on Phone Lenswill make sure your photographs are sharp and in focus.
After taking your photographs, do some basic re-touch. We would recommend an app likeSnapseed. Don’t over edit the photos, but a slight skin re-touch / smooth over will make all the difference to the quality of your imagery. You can read more about lash photographyhere.
The terminology you use to advertise your services on your website is key. A client, especially a first time client, is unlikely to know the difference between 3D and 2D Volume sets! Simply name the lash treatments “Natural Set” or “Glamorous Set” so the client has a clearer understanding of what to expect
TOP TIP!Compare your website to competitors on a weekly basis. Make a list of lash technicians in your local area and search for their websites.
Compare elements of your website to theirs. Write down what you can improve on. Perhaps it is photo quality? Maybe they have a better website journey? Whatever it is, constantly look at ways you can improve your site to stay ahead of the game!
So now you’ve created your website, you want to make sure your website is visible on Google! Clickhereto find out how you do just that...
For more marketing tips and BTS follow me on Instagram @abigail_londonlashpro