5 Instagram Mistakes Lash Technicians Make And How To Avoid Them

If you're here, it's probably because you want to step up your Instagram game. And let's face it, who doesn't? Instagram is a fantastic platform for showcasing your stunning lash work, connecting with clients, and building your brand. However, even the best of us can fall into some common traps that can hinder our growth and engagement. Let's take a look at these mistakes and how you can avoid them to make your Instagram shine as bright as your lash skills!


These are the 5 mistakes YOU might be making on Instagram that are preventing you from growing your lash business! 

1. Having A Private Instagram Account

You might love your privacy, but if you're running a business, your Instagram account should be public. A private personal account restricts potential lash clients from seeing your fabulous work and getting a sense of your brand. Make the switch to a public business profile to allow everyone to admire your lash artistry and get in touch easily.

Fix it: Go to your Instagram settings and switch your profile to a business profile that's public.

Eyelash extension client on a Lash Tech's Instagram account

2. Not Mentioning Your Geolocation In Your Bio

As a Lash Technician, it's important that your clients know where you're based. Skipping your geolocation in your bio can make it difficult for potential clients to find you and book an appointment.

Fix it: Update your bio to include your city or area. This small addition can significantly boost your local discoverability.


3. Posting Information Irrelevant To Your Clients

Your Instagram account should reflect your business. Posting too much personal content or off-topic posts can confuse your followers and dilute your brand message.

Fix it: Keep your content focused on your lash services, client testimonials, before-and-after photos, and any promotions or updates about your business. Save personal updates for your personal account.

Lash shampoo for lash extensions and natural lashes

4. Posting Low Quality, Dark Images

Instagram is a visual platform, and the quality of your images matters. Dark, blurry, or low-quality photos can detract from your professionalism and the beauty of your work.

Fix it: Invest in good lighting and ensure your photos are clear and well-composed. Editing apps can also help brighten and enhance your images.


5. Not Posting Photographs Of Yourself Or Your Salon

Clients love to see the face behind the brand. It helps build trust and a personal connection. Similarly, showcasing your lash salon gives clients a sense of the environment and the experience they can expect.

Fix it: Occasionally post photos of yourself, your team, and your lash salon. A friendly face and a welcoming space can go a long way in attracting new clients.

Hanna the founder of London Lash

Quick Tips To Improve Your Instagram Game:

1. Engage with Your Audience: Make sure that you respond to comments and DMs. Engagement will help to boost your visibility.

2. Use Hashtags Wisely: Utilise popular and relevant hashtags to increase your reach.

3. Be Consistent: Regular posting keeps your audience engaged and informed about your lash services.

4. Share Client Testimonials: Positive reviews from happy clients can be a powerful tool to attract new clients.

5. Show Your Personality: Authenticity resonates with people. Let your unique personality shine through your posts.


    By avoiding these common mistakes and implementing these top tips, you'll be well on your way to building a strong, engaging, and professional Instagram presence that attracts clients and keeps them coming back for more!