How To Grow Your Eyelash Extension Business With Instagram

You may think of Instagram as a place to share pictures of your lunch, your cat, your kids, ect., and you're absolutely right - but used properly, Instagram can be your MOST powerful business tool!



Step 1. Make A SEPARATE Account For Your Lash Business

People absolutely will like to see 'lifestyle' shots, and get to know the real you so that's not to say that you have to be a mystery - but what it DOES mean, is that if you're hoping to promote your eyelash extension business well, you need to show off your work. Remember that every click to your profile is a potential client, so make sure your posts are relevant, as well as eye-catching.

Lash Tech taking a picture of an eyelash extension set for Instagram

Step 2. Curate Your Lash Business Instagram Feed

Curate is a fancy word for 'put together something cool'. It has to be on brand for you, it has to showcase your work for everyone who clicks through, and it has to convey all the talent you have in eyelash extensions! 

  • Get an app like Planoly which will help you to organise your feed and rearrange it before you post it, so you know for sure it looks cool!
  • Pick a single colour to have as your brand colour - consider colours like pink, red, purple, green etc. which will break up your black and white posts, but still give you a strong brand image.
  • Alternate between lash pictures, before and afters, educational content, and lifestyle type shots. Anything you post should be a reflection of you and your business. If you do Classic Lashes, show them your Classic Lashes before and after, if you offer Russian Volume lashes, post close-up photos of them - you can even do comparison posts so they understand the difference between Classic Lashes and Volume Lashes. 
  • Show your clients the lash products you use - let them know you're using the best lash products, the best Russian Volume Lashes, the best Cleanser and Primer, the best lash tweezers for eyelash extensions - build your client's confidence in YOU!
  • Create high-quality content. This might sound easy enough - you're posting your gorgeous eyelash extension sets after all - but make sure your photos are bright with the right lighting and clear so your clients can see exactly what to expect!
  • Instagram's algorithms change week by week - at the moment 'saving' posts and sharing them in stories make your post rank higher than simple likes or comments, so make sure you're posting things that your clients will save and share, such as aftercare advice, how to make their eyelash extensions last longer at home, etc.

Lash shampoo for cleansing natural lashes and eyelash extensions

Step 3. Growing Your Lash Business' Followers

This is going to follow on from the above in many ways, but the main way you can do this is to use hashtags to your advantage. Using tags like #tbt #sundayafternoon #girlboss is all well and good for getting a few likes from random people outside of your follower list, but those are saturated tags, meaning they move super fast and you'll get buried. Plus, they're just not relevant. You want to use tags such as #eyelashextensionsessex #russianvolumebirmingham #classiclashesmanchester - tailor it to your place of business, make it clear that you're offering eyelash extensions, and the likes and clients will come to you!

Lash Technician having a consultation with a lash client about lashesInstagram isn't just a platform for scrolling through endless memes or drooling over delicious food pics. It's a goldmine for growing your eyelash extension business. By embracing Instagram's features, showcasing your skills, and engaging with your audience authentically, you can turn those double-taps into loyal clients knocking at your door.


So, whether you're just starting out or looking to take your lash game to the next level, dive into the world of Instagram with confidence. Share your passion, flaunt those stunning lash transformations, and let your personality shine through. Remember, building a successful eyelash extension business is about more than just lashes—it's about creating connections and making people feel fabulous. Your next client could be just a scroll away!