Behind the Discounts: The Truth About Black Friday Sales

Every year we find ourselves bombarded with Black Friday deals, tempting us and encouraging us to purchase those lash supplies we've had our eye on...

But where did this crazy phenomenon come from?

The London Lash team decided to do some research into the origins of Black Friday to give you curious cats the lowdown! 

Black Friday deals on eyelash extension products

The History of Black Friday

Black Friday” was a term first coined by police in 1960s Philadelphia. It referenced the chaotic day after Thanksgiving where shoppers would flood to the city causing retail chaos! Shoplifting, fights – you name it, it happened!

We like to think that our Black Fridays these days are a bit more refined… especially when you can shop online for your lash products – you don’t even have to leave the comfort of your own sofa!  

Best Black Friday deals on lash extensions

Black Friday Shopping Extravaganza!

Despite its huge marketing potential, Black Friday only made its way across the pond to the U.K in 2010!

However, that hasn’t stopped us going crazy for one of the biggest retail events of the year! In 2021, Brits spent a whopping £9.4 BILLION pounds on Black Friday weekend, while shoppers in the US spent $8.9 billion dollars online alone!

Just imagine all the London Lash goodies you could purchase with that money…

What is Black Friday?

Black Friday Drunken Antics…

What rhymes with Friday?

G&T! Well not quite… But 12% of shoppers admitted to tackling the Black Friday sales while drunk!

That figure is based on footfall alone, so we couldn’t give you a figure for how many glasses of prosecco are knocked back whilst browsing the London Lash Black Friday sale, but we reckon it's a pretty impressive number... 

Black Friday offers on lashes and lash supplies

The London Lash Black Friday Sale Lowdown

Did you know our best-selling product during 2020's Black Friday madness was our Flexie adhesive? Closely followed by Power Bond lash adhesive and our eternally best-selling Mayfair lashes

The next year we were a little more prepared by how many of you would be adding Flexie to your cart than we were in 2020, when we sold out of Flexie TWICE

Eyelash extension glue on sale

So if you have your eyes on purchasing any of the above products you best be raring to go!


Our up to 70% off Black Friday Sale launches VERY SOON. Make sure you follow our Instagram and subscribe to our newsletter to be the first to find out when our Black Friday sale is live and what amazing deals are on offer!